2018 – 2021
This 4 year period has been the most dynamic time in Woolf’s history. Woolf has seen great success by representing outstanding, outdoor living space products and continues to be a front-runner in the millwork and general building material industry. The confidence the market has in Woolf to be the “go to”, reliable product and service provider is something of which we are proud. Leadership by sales and operations in every facet of our operations has been benchmarked. Year after year, improvements have generated outstanding financial and market respect and genuine appreciation by our customers for what we do.
With the arrival of our new KVAL door hanging equipment in Woodstock, CNC door equipment in Green Bay and the years of knowledge accrued by a dedicated Commercial staff Woolf has captured the millwork industry market share. Its trajectory has soared over the past decade.
While COVID and supply disruptions created many challenges in 2020 and 2021, our performance as a trusted supplier was valued by all of our customers.
We enter 2022 with anticipated record attendance at our travel road show, highlighting decking, railing and millwork. Exciting additions to our product mix in the siding arena is laying the foundation for meaningful sales growth to our base of business. As capital investments in buildings and equipment continue unabated, Woolf is pushing to higher rungs in Best of Class and significant productivity per hour by our employees.
A major investment in CNC automated door and jamb milling equipment was committed to for 2018. The installation of this advanced milling equipment is expected in July. The speed and quality with which it will perform the necessary prep work on doors and jambs will be a dynamic investment in quality and productivity.
General Building Materials continues to position Woolf as the go-to supplier that has earned the confidence of our dealers and our millwork successes speak for themselves year over year. Each Branch continues to add personnel to accommodate Woolf’s expansion and growth. To maximize the dynamic growth platform Woolf’s next initiative is to put in place the leadership to guide and direct the decades to come.
The infrastructure and equipment investments will provide the platform that the talented and committed members of Woolf Distributing will propel Woolf to new levels of service and commitment to the industry we serve.
The steps taken to position Woolf for the next decade are the boldest in Woolf’s history. The major stakeholders in the Crystal Lake Branch met one Saturday morning to tour a potential new office and warehouse site located 5 minutes away. With a resounding commitment from all parties, Woolf moved our entire operation in 2016 to a refurbished industrial complex. The result was new offices which allowed Woolf to consolidate all offices into one with room for future expansion. The 195,000 square foot 26 acres complex lays the foundation for future expansion and growth. Woolf kept the original 165,000 and 50,000 square foot buildings, assuring Woolf of space in the future, not only off-site but plenty of room for expansion at the new location in Woodstock, Illinois.
Warehouse Management Systems where implemented with Green Bay leading the way, Peoria was next in February of 2016, and the implementation in Woodstock and Crystal Lake was completed in 2017. Inventory accuracy and accountability for each step a product takes in the operation is now accounted for and the results are confirming the wisdom of this major investment. Paint and stain operations have been expanded in Green Bay, the Woodstock paint and stain operation was built around a platform that assumes a 5 times growth target in this ever-growing segment.
Woolf’s commitment to the industry and the committed employees of Woolf will write a history as dynamic as the past decades, with our dealers support.
Woolf’s continued emphasis in general building materials with a line up of premier manufacturers has been combined with Woolf’s association with premiere manufactures’ in the millwork industry. This strategic plan committed to mid-2004 has successfully increased our product offering over the past decade. Our value proposition to the dealers has increased our value to the dealers we are privileged to serve. Our commitment to growing our business in general building materials, with an emphasis on decking, pre-hung interior and exterior doors, stair parts, commercial hollow metal in our millwork operations, has been met with great support from the dealers served. www.woolfdoors.com allows customers to create quotation and place orders for a wide variety on interior and exterior doors, trim products, 24 hours per day, 7 days a week
Woolf hired an experienced Millwork General Manager, Bill Duero. Bill’s initial focus was working with Green Bay while he integrated his experiences into Woolf Peoria new millwork focus. All the while bringing on board a new emphasis and focus of millwork for Woolf’s Crystal Lake Branch.
The direction came to fruition with the purchase of Huttig ’s Green Bay Wisconsin location. Woolf’s success in Wisconsin had set the stage for the need for a larger general building materials warehouse, which when combined with the Huttig, Green Bay millwork focus permitted the planning process to merge the two operations into what today is our Green Bay operations on Packerland Drive.
Woolf exited the St Louis market after a 6 month delay with no end in sight as to when a new leased space was going to be delivered. Strategic decision to put our focus on Illinois and Wisconsin warehouse operations, freeing up capital and management focus for a new direction Woolf had committed to itself to in 2004.
Woolf, with operations in 3 states and a staff of long time, dedicated personnel in each facility, continues the tradition of service and reliability set forth in the 40’s by Julian Woolf. Woolf’s fleet of delivery vehicles and 14 sales representatives cover all or part of 6 states from 4 Branch locations. With over 450,000 square feet of warehouse space, Woolf is able to provide reliable service and on time delivery.
John moved onto other business opportunities with Craig purchasing John’s share of Woolf. Woolf opened the Appleton Wisconsin operation in 1998. During this time, Craig Loomis joined Woolf as a partner and CFO, in addition to his responsibilities as Branch Manager for St. Louis and Peoria.
John Weaver, a Woolf employee, invited Craig Steagall to join him in purchasing Woolf in March of 1984. During the following 10 years, with the assistance of some very dedicated employees, Woolf grew out of the original Libertyville warehouse and expanded into operations on the North side of Chicago, in Mundelein, and the south side of Chicago in Joliet. From the 2 million in sales in 1984, the company embarked upon a dramatic sales growth and territory expansion. The Peoria Branch was opened in 1989 and the St. Louis operation followed in 1994.